Upward Strategy Consulting provides business coaching services to small businesses to help set them up for success and they approached me to create a logo design for them. Some services include business planning and strategy, developing business growth plans, grant funding research, and grant application assistance.
Marianne, the owner, is a very motivated and energetic person and is really passionate about helping local small businesses succeed. We had to incorporate this energy and positivity into her logo and brand.
I used bright bold colours to represent the positive energy and motivation behind the company and illustrated a rocket flying into the stratosphere to represent the potential growth and success of all the local small businesses she helps. I chose a modern serif font paired with this visual that also has bold lines and lots of energy.
For a more in-depth look at how this logo came together, read my blog post here. If you are looking for a logo that represents your values and mission like this one, get in touch by sending me an email.