• Business card design Upward Strategy Consulting

About This Project

Upward Strategy Consulting provides business coaching services to small businesses to help set them up for success and they approached me to create a logo design for them. Some services include business planning and strategy, developing business growth plans, grant funding research, and grant application assistance.

Marianne, the owner, is a very motivated and energetic person and is really passionate about helping local small businesses succeed. We had to incorporate this energy and positivity into her logo and brand.

I used bright bold colours to represent the positive energy and motivation behind the company and illustrated a rocket flying into the stratosphere to represent the potential growth and success of all the local small businesses she helps. I chose a modern serif font paired with this visual that also has bold lines and lots of energy.

For a more in-depth look at how this logo came together, read my blog post here. If you are looking for a logo that represents your values and mission like this one, get in touch by sending me an email.

Art Direction

Tara Joy Andrews

Logo Design