About This Project

BlogJam was a new blogging conference in 2015 for new and experienced bloggers that has continued to grow and thrive. They approached the agency I worked for to help with their logo design, brand creation, website design and development. I worked with them to create an identity and website design that highlights the event’s friendly, welcoming, collaborative and fun nature.

My goal was to focus on the collaboration and learning that happens at the event and use bright vibrant colours. Since blogging is all about creativity and writing I used the common visual element of speech bubbles that both represent the many blogs and people in the blogging community and also how they come together at this conference each year to learn and collaborate with one another.

For the website design, I selected a WordPress theme with the features that would best suit their needs and designed visual elements to showcase their brand. Once completed the BlogJam team was able to take over the content creation and maintenance of the site through the WordPress interface.

If you are looking for a logo design and brand visit my contact page to get in touch. I would love to help your event or business have a unique identity like BlogJam.

Creative and Art Director

Craig MacMaster


Logo Design, Web Design
brand identity creation, branding, halifax graphic design, halifax logo design, logo and branding, logo design