Upward Strategy Consulting

Upward Strategy Consulting

About This Project

Upward Strategy Consulting provides business coaching services to small businesses to help set them up for success and they approached me to create a logo design for them. Some services include business planning and strategy, developing business growth plans, grant funding research, and grant application assistance.

Marianne, the owner, is a very motivated and energetic person and is really passionate about helping local small businesses succeed. We had to incorporate this energy and positivity into her logo and brand.

I used bright bold colours to represent the positive energy and motivation behind the company and illustrated a rocket flying into the stratosphere to represent the potential growth and success of all the local small businesses she helps. I chose a modern serif font paired with this visual that also has bold lines and lots of energy.

If you are looking for a logo that represents your values and mission like this one, get in touch by sending me an email.

Upward Strategy Consulting

Primary logo design

Moodboard and inspiration

Brand Guide

This project included designing brand guidelines for Upward Strategy Consulting. A brand guidelines document explains the proper use of your logo, recommendations for use on photography, colour palette details and fonts used in the logo.

Tara Joy Andrews

ILLUSTRATOR / Graphic Designer

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Ready to refresh your brand with an update? Book a call today to see if we can make something amazing together.