The Trainyard
The Trainyard

About this project
I have been a fan of The Trainyard General Store since they first opened. I was one of the artists they selected to sell my work within their store. From the moment I met the owners Kim and Jason, I knew I wanted to support them however I could. As the business has grown and become a must visit location when in downtown Dartmouth, they found they had outgrown their existing brand and wanted to update it to realign with their business and community focus. They also wanted to update their website to be brighter, more functional and easier for them to update.
Brand identity design




Website design & build
The Trainyard had outgrown their website and needed an updated WordPress theme that fit their needs better and a design that aligned with their goals and ambition as small business owners.
The result is a fully updated WordPress site that allows them to update their own content and add new images whenever they need to.
Brand Guidelines
Brand guidelines provide a summary of the brand components, logo variations, social media badges, colour palettes, the typography system, and suggestions for ways to make the logo always look its best wherever it is shown.


Kimberley Dares
OwnerSocial media templates
Businesses need to have a prescence on social media to be seen and connect with their audience. The Trainyard already has a loyal local following on multiple social media channels so I created Canva templates for them to help transition to the new brand identity.
View this post on InstagramA post shared by The Trainyard General Store (@trainyardstore) on
View this post on InstagramA post shared by The Trainyard General Store (@trainyardstore) on
Social media profile badges



Tara Joy Andrews
ILLUSTRATOR / Graphic Designer

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