The Trainyard

The Trainyard

About this project

I have been a fan of The Trainyard General Store since they first opened. I was one of the artists they selected to sell my work within their store. From the moment I met the owners Kim and Jason, I knew I wanted to support them however I could. As the business has grown and become a must visit location when in downtown Dartmouth, they found they had outgrown their existing brand and wanted to update it to realign with their business and community focus. They also wanted to update their website to be brighter, more functional and easier for them to update.

September 2020
The Trainyard

Brand identity design

Website design & build

The Trainyard had outgrown their website and needed an updated WordPress theme that fit their needs better and a design that aligned with their goals and ambition as small business owners.

The result is a fully updated WordPress site that allows them to update their own content and add new images whenever they need to.

Brand Guidelines

Brand guidelines provide a summary of the brand components, logo variations, social media badges, colour palettes, the typography system, and suggestions for ways to make the logo always look its best wherever it is shown. 

"We have worked with Tara on several design projects, but most recently she created a complete brand refresh for us - including a new website and social media templates. She worked collaboratively to pull our many ideas together into a cohesive brand, having the templates for social media and a variety of logo options depending on usage has been a game changer for us. The brand guide allows us to share confidently while knowing we are representing ourselves well. Throughout the process we were kept informed, and able to actively participate in shaping our new look, and now have the tools to continue growing our business!"
Kimberley Dares

Social media templates

Businesses need to have a prescence on social media to be seen and connect with their audience. The Trainyard already has a loyal local following on multiple social media channels so I created Canva templates for them to help transition to the new brand identity.

View this post on Instagram

Trainyard Connect is our kindness initiative, which allows us to support the amazing work being done in our community by non-profit organizations. We partner with local organizations and support their work through financial donations, social media & in store promotion, community sourced donations, and (in non-Covid times!) in person events & collaborations. We plan on officially re-introducing our partners to you in the coming days, but in the meantime you can always go say hello to @thenorthgrovedartmouth @macpheecentre @hopeforwildlife Generally speaking, 5% of all profits are donated to our Trainyard Connect Community Partners annually. In this pandemic fuelled year, small business profits are hard to come by - so we've done as most businesses are doing and pivoted. We're basing our donations on 3% of all sales divided among our three partners, and have added products to the shop with a built in donation to allow us to give at a comparable level to past years. Since launching Trainyard Connect in 2017 we have partnered with over a dozen incredible organizations to help support their work in our community. We have been so grateful for the friendships we've made through this project, and the wonderful conversations we've had with those who've had experience with the programs and their impacts. We've shared a lot more about Trainyard Connect on our website if you're curious. You'll also find links to our past community partners and other organizations we support! Trainyard Connect is what has kept our hearts in the business, and we could not do this without you. The saying "Every time you spend money you are voting for the kind of world you want" is true, now more than ever. Thanks for voting for kindness, handmade & community. Image Description: Logo at the top of a white image with "The" in yellow, "Trainyard" in a bright navy blue. Below is a yellow script font reading "Kindness Changes Everything" and then a blue rectangle fills the lower half of the image. White script font reads "What is Trainyard Connect" and then smaller, "We donate 5% of profits, along with a portion of sales from Trainyard Connect items to three community non-profit partners”

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Social media profile badges

Tara Joy Andrews

ILLUSTRATOR / Graphic Designer

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