The Solopreneur Conference is designed for one-person businesses who do everything from administration work to sales and marketing as well as produce the products and deliver the services that customers buy. There wasn’t a conference in the area that met the special needs of these business owners so Laura Lake decided to create one.
The brand features a single koi fish symbolizing the sole business owner. As well as a brand identity, I also created a typography system, colour palettes and a web site for the event.