Rally East

Rally East brand identity

About the project

This project was to create an identity for a rally enthusiast website Rally East. The identity needed to fit in with other rally logos so I incorporated some mud splats into the logo.

I decided to create two versions of the logo since it would be on the hood of a rally car as well as along the sides. The design for the side of the car also works perfectly for bumper stickers. Photo by Harold M. Merklinger.

Rally East