Holy Mackerel

Holy Mackerel

About this Project

Holy Mackerel is a gift shop that operates in the historic and scenic Peggy’s Cove, Nova Scotia. This gift shop sells a variety of products created by local and national talented artisans who produce their work in small batches. 

The owners wanted a logo that was fun and whimsical and stood out from the traditional gift shop look.

Brand Identity Design

Brand Guidelines

Brand guidelines provide a summary of the brand components, logo variations, social media badges, colour palettes, the typography system, and suggestions for ways to make the logo always look its best wherever it is shown. 

Tara Joy Andrews

ILLUSTRATOR / Graphic Designer

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